Privacy Policy

This privacy statement (the "Privacy Policy") applies to all personally identifiable information (collectively, "Personal Data") and other information that is collected by Finomical, Inc., a Delaware corporation. ("Finomical") through its website, including, (the "Site"). Please review this Privacy Policy carefully before using the Site.

Your access to and use of our Site requires acceptance of the Terms of Use displayed on the Site.

Finomical takes online privacy very seriously. If you have any questions concerning this privacy policy, please email us at

1. Collecting and processing personally identifiable information.

To support the provision of certain features on this Site, Finomical may collect Personal Data should you choose to register on this Site ("Finomical Registered User"). When you become a Finomical Registered User, our registration form may require you to give us certain information such as your name, email address, and zip code. Finomical will also collect other information you volunteer to us through use of our products and services. We refer to this information as "Personally Identifiable Information." You may always choose not to provide such Personally Identifiable Information; however, this may limit our ability to provide you with complete use of Finomical products or services. We may also collect demographic and other data, which may include Personally Identifiable Information, generally through surveys and forms which you may or may not choose to participate in.

Finomical only processes Personally Identifiable Information for the purposes described herein or in other applicable Privacy Policies and/or privacy notices provided for specific services. Such purposes include:

  • Providing our products and services to users, including the display of customized content and advertising;
  • Auditing, research and analysis in order to maintain, protect and improve our products and services;
  • Ensuring the technical functioning of our products, services and network; and
  • Developing new services.

2. Finomical use of information.

Finomical does not sell, share or otherwise provide any Personally Identifiable Information you give to us with any Business Partner (as defined in Section 4) without your consent, which may be obtained through an opt-in or opt-out request, unless required by law, court order or as we state in Section 4. Finomical does reserve the right to share your Personally Identifiable Information with its parent, subsidiary or affiliated entities ("affiliated entities" are those companies owned or controlled by Finomical's parent company). We use the collected Personally Identifiable Information to contact you in connection with your use of the Services, posting and other activities on the site, to forward to you messages from other users, and to operate the Finomical service. Each communication we send to you, other than SMS reminders and communications sent to you for the sole purpose of addressing a technical or operational issue regarding the Finomical products or services, give you the opportunity to opt-out of receiving further communications from us. In addition, we use your Personally Identifiable Information to help us provide you with personalized content.

3. Security of information.

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store Personally Identifiable Information.

We restrict access to Personally Identifiable Information to Finomical employees, contractors and agents who need to know that information in order to operate, develop or improve our products and services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. Although we make good faith efforts to store the information collected by Finomical in a secure operating environment that is not available to the public, we cannot guarantee complete security.

We process Personally Identifiable Information on our servers in the United States of America and may in the future utilize servers in other countries.

4. Sharing information.

Finomical works with third-party advertising companies, sponsors and other companies with whom we do business ("Business Partners") to send emails, event invitations, reminders, and other communications related to Finomical products, services, and events. Finomical only shares Personally Identifiable Information with other companies or individuals outside of Finomical in the following limited circumstances:

  • We have your consent.
  • We provide such information to affiliated companies or other trusted businesses or persons for the purpose of processing Personally Identifiable Information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
  • We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to
    1. satisfy any applicable law, regulation, legal process or enforceable governmental request,
    2. enforce applicable Terms of Service, including investigation of potential violations thereof,
    3. detect, prevent, or otherwise address fraud, security or technical issues, or
    4. protect against imminent harm to the rights, property or safety of Finomical, its users or the public as required or permitted by law.

We may share with third parties certain pieces of aggregated, non-personal information such as the number of users who responded to an event promotion, or how many users are using the Finomical service. Such information does not identify you individually. Finomical may also correlate or match registered users' information, including Personally Identifiable Information, with information held by our Business Partners to target events and ads or otherwise improve the effectiveness of our service.

In the event of a sale or transfer of the assets of our business (an "Acquisition"), we may transfer or sell information, including Personally Identifiable Information to the acquiring entity. We will include provisions in any selling agreement that the purchaser treat Personally Identifiable Information in the same manner required by this Privacy Policy, inclusive of any amendments to this Privacy Policy. If Finomical becomes involved in an Acquisition, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

5. Exclusions.

This Privacy Policy shall not apply to any unsolicited information (such as comments and feedback) you provide to Finomical through the Site and/or that you post to any public areas of the Site, such as comments and discussion boards (collectively, "Unsolicited Information"). All such Unsolicited Information shall be deemed to be non-confidential and Finomical shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution. You should be aware that if you voluntarily disclose Unsolicited Information online, that Unsolicited Information can be collected and used by others. For example, if you post your email address in comments sections or online forums, you may receive unsolicited messages from others. Finomical has no control over the use of Personally Identifiable Information that you voluntarily post in public forums.

Finomical reserves the right, in its sole discretion, to reject, refuse to post or remove any posting or communication (including email) by you, or to restrict, suspend, or terminate your access to all or any part of the Site at any time, for any or no reason, with or without prior notice, and without liability.

6. Policy standards

Finomical adheres to the US safe harbor privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement.

7. Cookies.

Finomical and certain Business Partners use a software technology called "cookies" to collect non-personal information about Internet visitors. Cookies are small text files that uniquely identify the browser you use to access the Internet. We use cookies to understand your use of Internet sites, including our Site, remember your preferences and improve your experience when using Finomical products and services. Most browsers come pre-configured to accept cookies, but you can adjust your browser settings to refuse all cookies or to specify the conditions under which it will allow a cookie to be set. Some Finomical features may not function correctly if cookies are disabled.

Third parties may place cookies on your computer when you access their sites through linking from this Web site. We do not have access to these cookies or any information that these cookies may contain. Please contact the third-party site for more information on these cookies. Although we encourage third parties to adhere to appropriate privacy policies and standards, we are not responsible for the actions or policies of such parties.

8. Log files.

We use IP addresses to analyze trends, administer the Site, and gather broad Internet usage and demographic information for aggregate use. IP addresses are not linked to Personal Data and are not themselves considered Personal Data. We may also collect other Log File information such as the type of browser software a visitor uses to access the Internet (i.e. Internet Explorer, Firefox , Netscape, etc.); type of operating system (i.e. Windows, Macintosh, etc.); or the domain name of the visitor's Internet service provider and referring web site address.

9. Pixel tags.

Finomical uses pixel tags to gather information about the emails we send to our registered users and to recipients of messages. Pixel tags are tiny graphic files, not visible to the human eye, that are included in our HTML-encoded email messages. When such a message is opened in an HTML-capable email program, the recipient's computer will access our server to retrieve the pixel tag file, allowing us to record and store, along with your email address, the date and time the recipient viewed the invite or reminder, that the recipient's email program is capable of receiving HTML-encoded email, and other standard logging information. The pixel tag also may see or read cookies. For more information about cookies and how to disable their use, see the section above on "Use of Cookies."

10. Updating information.

Finomical processes Personally Identifiable Information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the Personally Identifiable Information needed to provide or improve our products and services. We take reasonable steps to ensure that the Personally Identifiable Information we process is accurate, complete, and current, but we depend on our users to update or correct their Personally Identifiable Information whenever necessary.

11. Other web sites; links

This Web site contains links to other Web sites. Finomical is not responsible for the privacy practices or the content of such Web sites.

12. Notification of changes.

From time to time we may make changes to our Privacy Policy. If we make changes, we will post them on the Site so users will always understand what information we collect, how we use it, and when we may disclose it. A User is bound by any changes to the policy when she or he uses the Site after those changes have been posted. If, however, we are going to use Personally Identifiable Data in a manner materially different from that stated at the time of collection we will post a notice on our Site for 30 days.

13. Opt-out / correct / delete / deactivate

You may elect not to receive future communications from the Company, or to discontinue use of our products or services. If you are a registered user, please send an email with your name, email address, and request to opt-out to If you are not a registered user but are a recipient of a Finomical email or invitation, you may opt-out of any further communication by clicking the opt-out option at the bottom of any message.

Last updated: January 29, 2008

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